Stedra
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FOR MSPs, IT CONSULTANTS & AGENCIES

The 2 a.m. rescue you already do — as a service line.

Domains registered to dead agencies. Cloud root on a founder's personal Gmail. The Instagram following on an ex-employee's phone. You've rescued clients from these before — unbilled. A continuity review turns that into a product: map what each client runs on, score who actually controls it, deliver the report under your brand, and monitor it between reviews.

Open a partner workspaceSee how an engagement runs
Free during betaWhite-label includedNo card required
N
Nexa IT Advisors
DIGITAL CONTINUITY REVIEW
58
Harbor & Oak — at risk.
3 critical exposures · 5 to confirm · 10 secured
Domain held by a former web agency
Store admin on a personal Gmail
One super-admin on the email workspace
Prepared by Nexa IT Advisors · nexait.co
The client-facing report — your logo, your colors, your footer.
WHY PARTNERS RUN IT

Your clients have a problem they can't see — and you're already the person they'd call.

Runs on judgment you already have
Discovery is automated — a public-records scan, minutes per client. Your value is the interview and the advice. No new headcount, no certifications.
It compounds
The review recurs. The findings are pre-justified project work — domain transfers, admin restructuring, offboarding cleanups. The monitoring alerts justify a retainer every month.
A deliverable clients actually read
One page, one score, ranked risks. Founders screenshot it and forward it — your value stays visible between outages, not just during them.
The timing is real
Cyber-insurance applications now demand exactly this documentation: account inventory, admin control, offboarding process. Your review is their insurance homework.
WHAT'S IN THE BOX

The whole engagement, white-labelled.

Everything below ships today and carries your brand — this is the same engine behind the self-serve product, scaled to a consultant running many clients.

Your brand on everything
Console, client portal at your own portal URL, and every report carry your logo, colors and footer. “Powered by Stedra” is optional — hide it entirely.
Automated discovery
A public-records scan (registration data, DNS, homepage signals) maps a client’s digital footprint in minutes — before the first meeting, no access needed.
An interview that respects the hour
Plain-language questions cover only what a scan can’t see and the register doesn’t already know — one question per gap, nothing asked twice.
Branded PDF reports
Server-rendered with stable pagination: score, ranked risks, asset register, key-person exposure, upcoming renewals. Download any client’s report in one click.
Monthly client emails, from you
A branded summary with the report attached lands in each client’s inbox every month — your name on the value, automatically.
Monitoring between reviews
Renewals, expiring cards, DNS and ownership drift, departures. Alerts open risks with fix playbooks attached — ready-made QBR material.
A console built for a book of clients
Every client’s score, open risks and next review date on one screen. Schedule reviews, log them, and pull the report without leaving the list.
Team & roles
Consultants work across your clients; owners administer the firm; each client sees a portal view of their own register — and nothing else.
THE ENGAGEMENT

One hour of the client's time. No homework, nothing installed.

1
Scan before the meeting
Run the free scan on their domain. The strongest slide in your pitch is the client’s own data — assets found, statuses, gaps.
2
Interview together — about an hour
Plain-language questions: who holds each key. The register and the score fill in as you talk; answers open risks with playbooks attached.
3
Hand over the score & report
One page under your brand: the score, the two or three exposures that could actually take them offline, and what you’ll do about each.
4
Fix what matters
Step-by-step, no-downtime playbooks — domain transfers, backup admins, offboarding sweeps — quoted separately as project work, from the findings.
5
Monitor between reviews
Drift, renewals and departures are watched continuously. Each alert is retainer justification — and the agenda for the next review.
THE ECONOMICS

Three revenue layers from one engagement.

Your rates, your market — we don't publish made-up multiples. What the product changes is the cost side: discovery that took an afternoon of spreadsheet archaeology is automated, the interview is scripted to the gaps, and the report writes itself. What's left of the engagement is the part only you can do — and the part clients pay for.

Early partners get the full go-to-market kit — a client-facing deck, outreach templates and a margin worksheet — plus white-glove onboarding: we set up your first three clients with you.

The review
A per-review fee or quarterly retainer — recurring by design, because a register that isn't re-verified goes stale.
The remediation
Every finding is pre-justified project work: domain transfers, admin restructuring, offboarding cleanups — quoted from the report, with the client already convinced.
The retainer
Monitoring runs between reviews and alerts on drift, renewals and departures — a monthly line item your client can see working.
THE PARTNER PLAYBOOK

How other firms package it.

How to productize continuity reviews: the service line hiding in your client base
For MSPs, consultants and fractional CIOs: how to turn digital-asset ownership reviews into a fixed-scope, recurring service line — the deliverable, the cadence, the pitch, and the delivery workflow.
7 min readRead
A QBR agenda your clients actually care about
Ticket counts and patch percentages make client eyes glaze. A QBR agenda built around business risk — with the continuity score as its anchor — that clients engage with and that surfaces new work naturally.
5 min readRead
Your documentation tool knows the password. Does it know the owner?
IT Glue and Hudu answer 'how do we get in?' — a continuity register answers 'who controls this, and what breaks when they leave?' Why MSP documentation and ownership mapping are different layers, and why you need both.
5 min readRead
How to price a continuity review
A pricing framework for continuity reviews: the three models (per-review, retainer, bundled), how to scope by estate size, what to include versus bill as projects, and the anchors that justify the number.
6 min readRead
How to hand off cleanly when you're the outgoing MSP
Losing a client is an event; how you offboard them is a reputation. The outgoing MSP's handoff package, the 30-day overlap, what never to do — and why a clean exit is quiet marketing.
6 min readRead
The vCIO deliverable a founder will actually screenshot
Strategy decks and 40-page assessments die unread. The deliverable that travels is one number, three ranked risks, one page — the anatomy of a continuity report founders share, and why it renews the relationship.
5 min readRead
QUESTIONS PARTNERS ASK

The short answers.

What does the program cost?
Nothing during beta — the full product, white-label included, no card. Paid plans arrive after beta, and beta partners lock in early-adopter pricing.
Do you store client passwords?
Never. Stedra records who holds access and how it’s recovered — ownership and continuity, not credentials. That’s also why clients are comfortable answering the interview.
Can clients tell it’s Stedra underneath?
Your branding covers the console, the client portal and every report and email. The “Powered by Stedra” line is a per-firm setting you can turn off.
What if a client already uses Stedra self-serve?
You can take over the same register — nothing is re-entered. The reverse works too: if you part ways, their data exports cleanly (CSV register and people list, PDF report).

Put your brand on continuity.

Open a workspace, set your branding, and run your first review this week — free during beta, with white-glove onboarding for early partners.

Open a partner workspaceTry the scan on a client first